To position Meridian as both trustworthy and insightful, I took care to design content framework that balanced credibility with accessibility:
Content Strategy: Educational posts, market insights, and thought-leadership content tailored for LinkedIn and Twitter.
Visual Identity: Clean, data-driven templates with strong infographics, investor quotes, and subtle brand elements.
Tone of Voice: Professional, confident, and globally minded—designed to resonate with institutional investors and private clients alike.